By KHT Staff. Images via KH City Tourism Bureau.
KAOHSIUNG — Kaohsiung has launched a new international tourism campaign, with promotional ads rolling out in Japan, South Korea, Vietnam, and Malaysia as the city tries to raise its profile in key overseas travel markets.
The campaign, built around the slogan “Keep Vibrant Kaohsiung,” includes a new tourism visual identity and a series of promotional videos tailored to different regions. There will undoubtedly be some who question the logic of the English slogan, but such concerns may be less of an issue for the target market.
According to the Kaohsiung Travel website, the ads have been shown on large outdoor screens, social media platforms, and online video channels in places including Osaka, Busan, Ho Chi Minh City, and Kuala Lumpur.
The Tourism Bureau said the campaign began in South Korea in early February, expanded to Japan from mid-February to mid-March, moved into Vietnam in March, and then reached Malaysia in April. The city said the ads were placed in high-traffic areas such as Seomyeon Station in Busan, Dotonbori in Osaka, Nguyen Hue Walking Street in Ho Chi Minh City, and Fahrenheit 88 in Kuala Lumpur.
According to the bureau, the campaign uses different themes for each market, including “Taiwan-Japan Friendship” in Japan, “Taiwanese Sentiment” in South Korea, “Ria Kaohsiung” in Malaysia, and “Check-in Kaohsiung” in Vietnam.
The ads highlight a mix of city attractions, including Cijin (旗津), the Kaohsiung Music Center (高雄流行音樂中心), Weiwuying (衛武營), Lotus Pond (蓮池潭), and Fo Guang Shan (佛光山), along with mountain, harbor, and Indigenous-area scenery.
The bureau said the full campaign is expected to generate more than 28 million impressions across Northeast and Southeast Asia this year.
